Lab Experiment
Green Building Gamer
A gamified certification prep app for Gulf region green building professionals - LEED, Mostadam, and the first serious tooling for regional standards
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Hi, I'm Andrew Giffen
I explore small experiments to find the ones worth scaling.
I'm a product leader who connects the dots and helps teams ship. This is my home base for what I've built and what I'm learning.
Featured Work
What I'm Building
The Lab
Experiments
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Writing
Case Studies & Learnings
Musing
The Pressure Test
I've been shipping three to five days of work per evening on a real project and the bottleneck isn't typing speed or context length. It's whether I spent ten minutes pressure-testing the plan before I started. The agents that stress-test my design have become the single highest-leverage part of my workflow - and the one I almost skipped the first time.
Case Study
The Dimension Spotify Can't Measure
Artists aren't atomic. Songs are. And the gap between those two models is where every recommendation system fails.
Case Study
How I Built a Competitive Intelligence System I Manage From WhatsApp
I had automated research bots emailing me competitive insights, but the information sat in my inbox half-read and never synthesized. So I built a system that never forgets - one that accumulates knowledge over months, answers questions via WhatsApp, and produces battlecards, positioning summaries, and trend analyses for other teams.
Guide
The Privacy Proxy Pattern
I wanted Claude to analyze my bank statements. I wasn't going to paste my SIN into an API call. So I built a local sanitization proxy that strips PII before it leaves my network. Here's the pattern, the tradeoffs, and where it falls short.